· 3 min read
Link-in-Bio Tools That Actually Let Coaches Take Payments & Sell Programs
Photo by rupixen on Unsplash
Most "link in bio" advice stops at making your links look tidy. But if you are a coach, the link is not decoration — it is where you get paid. The moment you want to sell a program or take payment for coaching, most of these tools either cannot do it, charge you for the privilege, or send your buyer off to some other checkout. Here is how they actually compare on the axis that pays your rent.
Where most link tools fall down for coaches
A coach's link has two commercial jobs: sell a product (a program, a plan, a membership) and capture an enquiry (for one-to-one or higher-ticket coaching). Plenty of tools nail the pretty-links part. Far fewer let you take money cleanly, and fewer still do both selling and enquiries — which is exactly the combination a coaching business runs on.
The comparison
| Tool | Sell digital programs | Take payment in-link | Platform fee on sales | Enquiry forms | Built for coaches |
|---|---|---|---|---|---|
| Linktree | Limited / add-on | Basic | On commerce features | No | No |
| Stan Store | Yes | Yes | Monthly fee + cut | No native | No (creator-generic) |
| Beacons | Yes | Yes | Cut on lower tiers | Limited | No (influencer-first) |
| Milkshake | No | No | — | No | No |
| Bio.site | Basic | Basic (Squarespace) | Varies | No | No |
| TrainerBio | Yes (auto-delivered) | Yes | 0% on tips & direct payments | Yes, to your inbox | Yes |
Plans and fees change often, so check each tool's current pricing before you commit — but the pattern holds. The generic tools can usually take a payment, but they were not built around selling coaching products or catching enquiries, so you are either missing half the funnel or paying a subscription for features aimed at someone else's business.
The fee trap
"Free" link tools are rarely free where it counts. Several take a percentage of every sale on their lower tiers, or charge a flat monthly fee before you have earned a penny. On a £49 program, a 5–10% cut — or a £20/month subscription — quietly eats the margin you started a digital product to protect. When you compare tools, ignore the sticker and ask one question: what do I actually keep on a sale? That single number reorders the whole list.
You need selling AND enquiries — not one or the other
Here is the trap coaches fall into: they pick a storefront tool that is great at selling a £39 PDF, then discover their real money is in £300-a-month one-to-one coaching — which does not sell from a buy button. It sells from a conversation that starts with an enquiry.
Or the reverse: a tidy link page with a contact form but no way to take payment, so every program sale turns into a manual invoice. A coaching link has to do both — let a ready buyer check out instantly, and let an interested-but-unsure prospect raise their hand. Tools built for influencers or info-product creators almost never cover both, because most of their users only do one.
How TrainerBio handles it
TrainerBio was built around exactly this pair. You can list programs and digital products that are delivered automatically the moment someone pays — secure download links, no manual emailing — and run recurring memberships for ongoing coaching. Alongside the storefront, every page has an enquiry form that drops leads straight into your inbox, so the higher-ticket conversations start themselves. Tips and direct payments run at 0% platform fee, and product checkouts are clean payments straight to your account; the pricing page lays out exactly what you keep.
If selling is the point of your link — and for a coach it usually is — start from a tool that treats payments and enquiries as the main event, not an add-on. See it framed for your work on the page for online coaches, read the full guide to selling workout programs online, or just create your free page and list your first program today.
For the wider landscape, here is the honest roundup of the best link-in-bio tools for trainers.
