Most CrossFit coaches end up running their whole side business through DMs, spreadsheets and the occasional PayPal request. A purpose-built CrossFit coach website changes that. With TrainerBio you turn your programming into proper digital products: upload a cycle as a PDF or spreadsheet, set a price, and athletes buy and download it instantly through Stripe. There is nothing to deliver by hand and no chasing payments.

The range of what you can sell is as broad as your coaching. List structured WOD blocks, Open and Quarterfinals prep cycles, off-season builds, gymnastic skill specialisation for muscle-ups or handstand walks, dedicated accessory and midline programs, and full Olympic lifting cycles for the snatch and clean and jerk. Bundle a video walkthrough with a written plan, or sell ebooks on pacing and engine work. Every product sits on one page that lives in your Instagram bio, so the audience you already have can buy without leaving the app.

The functional-fitness audience is global, and remote programming is how you reach the athletes who will never set foot in your box. Custom application and intake forms let you screen enquiries for 1:1 remote coaching, comp prep slots and consultations, with our AI Form Builder writing the questions for you in seconds. Responses land in your dashboard and can sync to Google Sheets, so you can triage applications and onboard new athletes without losing anyone in your inbox.

Recurring memberships turn one-off buyers into a predictable monthly income. Offer a rolling programming subscription that bills automatically each month, so members always have current training without re-purchasing. A pay-what-you-want tip jar gives athletes a simple way to thank you for free content. Payments run through Stripe with cards, Apple Pay and Google Pay supported, and payouts go straight to your bank through Stripe Connect — the same plumbing whether someone buys a single cycle or subscribes long term.

Athletes paying for remote programming want proof you can deliver, so your page is built to earn that trust. Showcase your bio, your CF-L1, L2 or L3 certification and the results your athletes have hit — qualifications, podium finishes, PRs and engine benchmarks — so a stranger from Instagram understands within seconds why your programming is worth buying. Featured links point people to your YouTube channel, podcast or box, and first-party stats show what is actually converting.

Box owners benefit just as much as independent coaches. Use TrainerBio as the public-facing front for remote programming sold to non-members, trial-class enquiries and your affiliate brand, sitting neatly alongside your gym management software. With multiple profiles you can run separate pages for your box, your comp team and your personal coaching. Start on the Free forever plan with unlimited products and a 15% fee, move to Pro at £4.99 a month to remove fees entirely, or take the £79 one-time Lifetime plan — and build a remote functional-fitness business that reaches well beyond your four walls.