Most 'free' website builders give you a parked page and a paywall. TrainerBio's free plan gives you a working trainer business. You get a professional, mobile-first page hosted on trainerbio.com/yourhandle, fully branded with your own colours or one generated by the AI theme tool. It is built to sit in your Instagram bio and replace a paid website entirely — no separate hosting, no theme to buy, no plugins to maintain.

The free plan is not a stripped-back demo. You can list unlimited digital products — training programs, nutrition plans, e-books, video courses — and sell them through a real Stripe checkout that accepts cards, Apple Pay and Google Pay. Buyers get an instant, secure download the moment they pay. You also get lead-capture enquiry forms so prospects who are not ready to buy still land in your dashboard, plus featured links, multiple profiles and first-party visitor stats. Nothing here is locked behind a trial countdown.

There is no upfront cost and no credit card required to start. We are honest about how it works: on the free plan we take a 15% platform fee on digital product sales, and that is the only cost. If you never sell anything, you never pay anything — you can run your bio, services, links and enquiry forms indefinitely for nothing. We make our money when trainers choose to upgrade, not by hiding your page behind a wall.

When the fee starts to add up, Pro removes it entirely for £4.99 a month — usually paying for itself after a single sale — and adds the AI Form Builder, custom forms and Google Sheets sync. There is also a one-time Lifetime option at £79 if you would rather never see a recurring bill. The point is that the free tier is a real, usable home base, not bait: you only ever pay more when paying more clearly makes you money.

Building a comparable site the traditional way means stacking costs: a domain, web hosting, a WordPress theme or page builder, an e-commerce plugin, and payment integration — often before you have earned a penny. Hiring a web designer can run into the hundreds or thousands and still leaves you maintaining the result. With TrainerBio the page, the storefront, the checkout and the payouts are one product you can stand up today at zero cost, with a 15% fee that only applies when a sale actually happens.

That makes the free plan ideal for new trainers finding their feet, side-hustle PTs who coach around a day job, and anyone testing the waters before committing to monthly software. You also get recurring memberships and a pay-what-you-want tip jar to grow income over time. Start free, see what sells, and upgrade to Pro only once removing the platform fee clearly beats paying it.