Stan Store is a creator storefront. It is designed to help all kinds of creators sell links, templates and digital downloads from a single page, and it works on a flat monthly subscription whatever you are selling. That general-purpose approach is its strength, but it also means a fitness coach has to shape a tool made for everyone around the specifics of running a coaching business.

TrainerBio takes the opposite starting point. It is one link-in-bio page and storefront made specifically for fitness professionals, so the features you need as a coach are built in rather than worked around. You sell workout programs, training plans, e-books and video as digital products, take 1:1 coaching applications through custom intake forms, and run recurring coaching memberships — all from the page you drop into your Instagram or TikTok bio.

The everyday difference is that the structure already matches how coaches sell. Your profile leads with your bio, certifications and results instead of a flat product list, and the buying flow is the same whether someone wants a £25 programme or a monthly retainer. You are configuring a coaching business, not adapting a generic creator template.

The biggest practical difference for a newer coach is cost. A flat monthly subscription means you pay the same whether you sold ten programmes that month or none — a real consideration when you are still validating an offer. TrainerBio has a genuinely free forever tier so you can publish your page, list unlimited products and start taking payment at zero monthly cost, with a 15% platform fee applied only when you actually make a sale.

That keeps your outgoings tied to your income while you build momentum. When sales are steady, Pro at £4.99 a month removes the platform fee entirely, so frequent sellers keep more of every transaction, and a one-time Lifetime option at £79 covers it permanently. You move up only when the maths clearly favours it.

Payments run through Stripe, so buyers can pay by card or with Apple Pay and Google Pay, and your earnings pay out straight to your own bank account through Stripe Connect rather than sitting in a platform-controlled wallet. Every digital sale delivers an instant, secure download, so clients get their programme the moment they pay.

Beyond one-off products, TrainerBio supports the recurring revenue most coaches actually want: monthly coaching memberships for ongoing clients, plus a pay-what-you-want tip jar for the people who simply want to support you. Custom enquiry forms capture applications and feed your dashboard, and you can match your brand with custom colours or AI-generated themes, highlight featured links, run multiple profiles and watch first-party visitor stats — a coaching toolkit rather than a general storefront with fitness pasted on top.